Why copy HEADLINES will either MAKE OR BREAK your product sales
Posted on May 19th, 2008 | by Nick Grinberg |Why all the fuss?
The headline is critically important in selling. In most cases, a potential customer will not even give your sales copy a go if the headline doesn’t SCREAM BENIFITS to them. Like they say, you only get to make 1st impressions once.
There are so many Internet products that a customer can spend their money on. So why yours? Well…why? Use your headline to TELL THEM exactly why. The ‘why’ answer should be so good that they will invest the next 3-30 minutes reading your sales copy.
SCREAM BENIFITS loud enough to move mountains. Straight to it-no foreplay-cut the crap-reason for why your customer should be here reading this sales copy, when they have their wife calling over their shoulder, their dog barking and the ‘BACK’ BUTTON BECKON ING.
That is essentially what it all boils down to. SO….lets do a little exercise.
The Exercise!
Presuming you have thought long and hard about your customers (if you haven’t then I suggest you go back to Internet Marketing 101) - I want you to write out 3 reasons why your customers cannot live another day without your product.
In my next post, I will bring together the techniques that we will turn these 3 benefits into absolute DEAL-SEALERS, that will have your customers pulling the plastic out of their wallet before they read the rest of your copy! Ok ok, well maybe not but you get my point!
We will be going for the type of headlines that make people lose-the-plot. The type that have a HOOPLA factor so HIGH that will turn vegetarians into carnivores, have priests questioning their religion and make all your customers into hypothetical sales putty!
I will pick a random product and see how many different ways I can manipulate a good headline as a running example!
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