What part of your brain is dominant?
Posted on June 10th, 2008I came across a test the other day that can show you which part of your brain is more dominant.
If you see the dancer spin clockwise you are ‘right’ brain dominant (creative), whereas anti-clockwise is ‘left’ brain dominant (logical). You can even make it switch directions if you focus!
The test can be found here
Whilst I am unsure about how ’scientifically sound’ this test is - I think it could have some very useful applications. For example, advertising can be targeted at people - based on their thoughts.
Think about a company such as Dell, running this type of test for a new laptop. Potentially, customers could be shown an add - dependent upon their thought patterns.
| Ad for left brain | Ad for right brain |
| - Stress the technical specs of the computer - Accentuate value |
- Use colourful emotional language to focus on the ‘experience’ - Use symbology and imagery |
This type of segmentation might add something to the old gender, location, income etc ways of generalizing your target market.
Even if this particular test holds no scientific validity, I think it’s a great step forward in really understanding how people think and leveraging that for improved marketing.
I would love all my readers to have access to every possible resource that is helpful in our never-ending quest for success and knowledge!
